In a move which could be seen by some as the diversification their platform offering, and to others, a possible slap in the face for Flash. Cambridge, Mass.-based online video platform Brightcove announced on Monday their new Brightcove Experience for HTML5.

The new platform provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content. a framework for publishing and delivering interactive and advertising-supported Web video.

This week, at the 2009 IBC (International Broadcasting Convention) trade show in Amsterdam, Adobe Systems announced Flash Access 2.0. Formerly known as Adobe Flash Media Rights Management Server (FMRMS), Flash Access is content protection software that lets video and audio authors control how, when, and where their content can be experienced by users – even after download.